How Publica Gains an Edge With Conversational Intelligence

At Contented, we love partnering with teams who bring energy, creativity, and vision to their work. Publica is exactly that — a Christchurch agency that thrives on collaboration and bold ideas. Their journey with Contented shows how smarter conversations can unlock even more of what makes them exceptional.

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The Challenge: Capturing Every Insight

Publica is a dynamic Christchurch-based agency known for its strategic thinking, creativity, and strong client relationships. Like many fast-moving teams, their conversations were rich with ideas, but capturing and organising those ideas in real time took energy away from higher-value work.

As General Manager Kelsie Inglis puts it, discovery sessions were like “getting all the LEGO bricks on the table, and then the strategist comes in and sorts them into piles.” Valuable, but time-consuming. Publica saw an opportunity: what if every conversation could be captured and structured instantly, freeing the team to focus on strategy and creativity?

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The Solution: Contented in Action

When Kelsie discovered Contented at Tech Summit, she immediately saw its potential to amplify Publica’s way of working. With meetings recorded and structured, unbiased notes automatically created, the team could stay fully present in conversations, confident that no detail would be lost.

“Now I can just be in the conversation, listen, engage, and fully be there, then figure out what has to happen afterwards. That means a better conversation, every time.” — Kelsie Inglis, General Manager, Publica

Today, 60 to 70 percent of the Publica team use Contented daily across workshops, client sessions, operational meetings, and content creation. It is not just a tool; it has become a natural extension of their workflows.

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A Day in the Life With Contented

• From Ideas to Action: CEO Michelle captures early-morning ideas in Contented, turning inspiration into structured strategy.
• For Strategic Clarity: Strategists save two to three hours of workshop admin because Contented “sorts the piles” so they can focus on deeper insights.
• For Operational Agility: Meetings that once required multiple rounds now land on clear outcomes faster.
• For Client Confidence: Faster, sharper follow-ups build trust and reduce uncertainty.
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The Results: More Confidence, More Value

By embedding Contented into their workflows, Publica has unlocked measurable benefits:

• Five to ten percent savings on project budgets through reduced rework.
• Two to three hours of admin saved per workshop, reinvested into strategic thinking.
• A culture of confident communication, with team members empowered to show up fully, knowing Contented has their back.

“We talk about workshop discovery as getting all the LEGO bricks on the table... Contented sorts the piles so we don’t have to. So we can literally just get straight to building.” — Kelsie Inglis, General Manager, Publica

Looking Ahead

For Publica, Contented has become a partner in creating more space for what matters most: innovative ideas, stronger client relationships, and strategic value. By capturing every conversation and turning it into clarity, Contented helps Publica focus entirely on what they do best, helping clients thrive.

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Some of our favourite quotes from Kelsie:
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“Everyone is way more in a space of ‘I can show up as I am, I can be in the moment, I can do the thing. And I know that Contented's got my back.’”

"The risk for us is things being missed in meetings with clients or on the to-do list... Contented helps mitigate that consistently.

‘For the person that needs time to process, they can listen... because they can go away and take the notes and process later on. Whereas the yapper, the person that wants to talk the entire time, they can. And it'll structure it for them... making communication within an organisation far more accessible, no matter who you are."

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