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What is a concise news story template?
A concise news story pulls together your company or brand story into the kind of classic inverted pyramid you'd see in a newspaper (remember those?). It's an article designed to sit on a company news page, lead a newsletter, or brief an internal audience on something worth knowing.
It's hard to write them in the right tone and format if you're not a journalist. You need to lead with the news rather than the journey, attribute quotes properly, keep the voice third-person, and resist the marketing instinct to add adjectives.
Contented produces the article directly from your recording. The headline, the opening, the attributed quotes, and the supporting detail are all drawn from the conversation, in the structure a journalist would use. The writer's job is final editing for voice, not building from scratch.
How to use a concise news story template
Record your meeting in the Contented app, pick the concise news story template, and download a journalistic article within minutes.
1. Record your conversation
Capture the meeting, workshop or event in the Contented app. It's built for noisy launch events, leadership announcements, milestone moments, customer success stories, or any conversation that produces news worth writing about.
2. Select the concise news story template
Choose concise news story from your Contented workspace. It lives in the Marketing module. Contented works through the recording and produces an article with a news-style headline, an inverted-pyramid opening, attributed quotes, and the supporting detail readers expect from a proper write-up.
3. Review and export
Download as PDF or Word. Use it for company newsletters, internal comms briefs, news pages on the company website, or as the basis for a media pitch.
Built on journalistic standards
The concise news story template is grounded in the same craft principles a working journalist applies to a daily news piece. The inverted pyramid (most important information first, supporting context second, background detail last) is the foundation of news writing. Quotes are attributed in full on first mention, then by surname. Voice stays third-person throughout. The headline leads with the subject and the moment, not a marketing tagline. These standards are what make news writing different from marketing copy. The Contented template applies them automatically.
Who uses a concise news story template?
Anyone responsible for writing up company articles in news format, whether for internal comms, owned channels, or external distribution.
A few examples:
- Internal comms leads producing news pieces for the company newsletter or intranet.
- Marketing and comms teams writing up product launches, partnership announcements, or milestone moments for the company blog.
- Agencies producing news-style content for clients who want a more reportorial tone than a press release or LinkedIn article delivers.
- Non-profit and community organisations publicising programmes, appointments, or milestones to members and supporters.
- PR teams producing pre-written articles to accompany a press release, making it easier for journalists to lift detail directly.
What's in a concise news story template?
- A news-style headline that leads with the subject and the moment, not a marketing tagline.
- An inverted-pyramid opening that gives readers the most important detail first: who, what, when, and why it matters.
- Third-person reportage throughout, written about the company and its people rather than from them.
- Attributed quotes from named speakers, drawn directly from the recording, with full title and context on first mention.
- Supporting detail covering the journey, the process, the figures, and the people involved, in the order a reader would want it.
- Concise length (typically 300 to 500 words) suitable for newsletter inclusion, news pages, or pre-written articles distributed to media.
- Export-ready as PDF or Word.
FAQs
We encourage you to. The Contented app includes a consent reminder before you hit record. We've published a practical guide to asking for consent in a way that feels natural, not awkward. Download it here.
Contented is priced by team, not by seat. We don't believe in per-user pricing because it limits who in your business gets to use the tool. Our team plans give everyone in your organisation access, and include custom templates and branding.
No. Contented only works with what’s within the recording. It applies structured templates to your transcript rather than generating text from scratch, so there's no room for fabrication. Every output traces back to a speaker or timestamp, and you review and finalise everything before it leaves your team.