Across timezones and languages, this premium sheepskin brand keeps ideas moving with Contented.

Contented has changed how meetings and inspiration are captured at Wilson & Dorset.

Wilson & Dorset began 20 years ago, when an idea that goes back generations was reimagined for modern living. Starting with a few pop ups in Wānaka, it has grown into a 42-person direct to consumer business with three stores in New Zealand, two in Australia, a global ecommerce footprint, and a manufacturing partner northwest of Beijing. The skins are a byproduct of New Zealand's meat industry, salted here and shipped slowly to China, where they're transformed into considered, beautifully made products for the home.

Running this kind of business means holding a lot of threads at once, across timezones and languages. For Amanda Dorset, who leads the brand alongside Ben Wilson, the challenge was never a shortage of ideas or momentum, it was keeping up with all of it without losing anything along the way.

Before Contented, Amanda used meeting recording app Otter. It captured conversations well enough, but every time she needed to make sense of a recording, she'd copy and paste the transcript manually into Claude or ChatGPT to pull out anything useful. It added friction to an already full day.

Contented isn't just another transcription tool. It captures all the value in each conversation - the ideas, the inspiration, the actions - and transforms them into structured documents and insights.

Switching was an easy decision for Amanda and team.

Wilson & Dorset rolled Contented out across leadership meetings and supplier calls, including conversations with their manufacturing partner in China. Wilson & Dorset CEO Lisa Thompson used Contented on a recent trip to China and recorded meetings with their manufacturing partner in both English and Mandarin.

"The impact has been significant. A 90-minute meeting can be turned into a detailed or concise summary in moments, with clear action items pulled straight out of the discussion," Amanda says. "It's changed how I capture ideas day-to-day too."

Amanda uses Contented to record thinking on the move, talking through ideas on a walk and letting the platform turn those musings into something structured afterwards.

All up, Amanda estimates Contented is saving her at least two hours a day.

The best month in the business's history was behind them at the time of this conversation. The next chapter is already being planned, and with Contented, none of those plans will get lost in translation.