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What is a detailed news story template?
A detailed news story is a feature-length journalistic write-up of a company moment, typically 700 to 1000 words. It gives a substantial moment the treatment it deserves. It's the kind of article that anchors a news page, leads an annual report, or runs as a feature in a trade publication.
Most people writing for company channels haven't trained as journalists, and the gap shows. Marketing instincts pull toward chronology, adjectives, and asserted significance. News writing earns those things with structure and evidence.
Contented produces the article directly from your recording. The headline, opening, attributed quotes and supporting context are all drawn from the conversation and arranged in the order a working journalist would use. The writer's job becomes final editing for voice, not building from scratch.
How to use a detailed news story template
Record your meeting in the Contented app, pick the detailed news story template, and download a feature-length journalistic article within minutes.
1. Record your conversation
Capture the meeting, milestone, launch, or retrospective in the Contented app. It's great for long, meandering conversations, as well as busy, noisy sessions.
2. Select the detailed news story template
Choose detailed news story from your Contented workspace. It lives in the Marketing module. Contented works through the recording and produces a feature-length third-person article with a news headline, an inverted-pyramid opening, attributed quotes, and supporting context.
3. Review and export
Download as PDF or Word. Use it for the company news page, longer-form newsletter features, investor or shareholder updates, or as a pre-written feature distributed to trade and industry publications.
Who uses a detailed news story template?
Anyone responsible for writing up a substantial company moment in feature-length news format.
A few examples:
- Marketing and comms teams producing feature articles for the company news page, annual reports, or anniversary publications.
- Internal comms leads producing longer-form features for company newsletters or investor updates.
- Founders and leadership teams writing up milestones, retrospectives, or strategic announcements for shareholder communications or stakeholder briefings.
- Agencies producing pre-written feature articles for clients to distribute to trade publications, industry press, or sector newsletters.
- PR teams creating media-ready feature pieces that can be lifted directly by journalists working to a tight deadline.
- Non-profit and community organisations publishing substantial features about programmes, anniversaries, or major appointments.
What's in a detailed news story template?
- A news-style headline and subhead that lead with the moment and the angle, in the conventions of a working news desk.
- An inverted-pyramid opening that gives readers the most important detail first: who, what, when, and why it matters, with full company context.
- Third-person reportage throughout, written about the company and its people rather than from them.
- Attributed quotes from named speakers woven through the narrative, with full title and context on first mention.
- Sustained narrative development covering the journey, the process, the figures, the technical detail, the business context, and the people involved.
- Feature-length scope (typically 700 to 1000 words) suitable for news pages, longer features, and trade or industry publications.
- Reflective closing rather than a marketing call to action, in the conventions of proper feature writing.
- Export-ready as PDF or Word, ready to publish or distribute.
FAQs
We encourage you to. The Contented app includes a consent reminder before you hit record. We've published a practical guide to asking for consent in a way that feels natural, not awkward. Download it here.
Contented is priced by team, not by seat. We don't believe in per-user pricing because it limits who in your business gets to use the tool. Our team plans give everyone in your organisation access, and include custom templates and branding.
Recordings sync to your encrypted Contented workspace and are stored on AWS servers in Sydney, Australia. All data is encrypted at rest and in transit. Access is strictly controlled and audited. Contented is SOC 2 Type 1 compliant and meets enterprise-grade security standards.