What is a headlines and subheaders template?
Headlines and subheaders template is an iteration tool. It produces five news-style headline and subheader pairs from the same recording, each one framing the moment from a chosen angle. Pick the strongest, run with it, or use the variety to test which angle lands with your audience.
The template applies the same craft conventions a working news desk uses for headline writing - leading with the subject and the verb, not a marketing tagline. The subhead works as a standalone summary, carrying the news if the headline alone doesn't quite do it.
The template is built from your recording, with the specific dates, figures, and named people preserved throughout. The writer's job is choosing, not generating.
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How to use a headlines and subheaders template
Record your meeting or interview in the Contented app, pick the headlines and subheaders template, and download a set of headline options within minutes.
1. Record your conversation
Capture conversations such as product launches, milestone events, leadership announcements, customer success stories, and founder reflections in the Contented app.
2. Select the headlines and subheaders template
Choose the headlines and subheaders template from your Contented workspace. It lives in the Marketing module. Contented works through the recording and produces five distinct headline and subheader pairs, each framing the same moment from a slightly different angle.
3. Pick and export
Read the options, pick the angle that lands strongest, and run with it. Download as PDF or Word, or copy the chosen pair into your press release, news story, blog post, or content calendar.
Who uses a headlines and subheaders template?
Anyone who needs a quick variety of options to choose from.
A few examples:
- Marketing and comms teams developing press releases.
- PR teams pitching media.
- Content marketers writing blog posts and news pieces.
- Internal comms leads producing newsletter items and town hall titles.
- Agencies producing options for clients to choose between.
- A/B testing teams generating headline variants for paid social, email subject lines, or content distribution.
What's in a headlines and subheaders template?
- Five distinct headline and subheader pairs, each framing the same moment from a different angle.
- Each headline written in news-style conventions, leading with the subject and verb rather than a marketing tagline.
- Each subhead written as a standalone summary.
- Specific detail preserved throughout: dates, figures, named people, locations, drawn directly from the recording.
- Export-ready as PDF or Word.
FAQs
Yes, on team plans. We build custom templates that match your organisation's existing formats, branding and terminology. Every document Contented produces is then consistent with what your team already uses, regardless of who created it.
Any conversation, anywhere. Contented can record online, in person, even in your car. No meeting bot required. Capture client meetings, strategy sessions, board meetings, HR discussions, interviews, team catch-ups, conference debriefs, even your long solo musings on the beach.
They're automatically deleted from the device once the recording has been successfully uploaded to your encrypted workspace. Audio never sits on personal devices longer than necessary, which matters for organisations with BYOD policies.