What is an in-depth study template?
An in-depth study is Contented's long-form case study format. It takes a business moment and turns it into a piece of considered thought leadership, with the structure of professional case writing: a fact box at the top, a clear problem-solution-value framing, impressive metrics, and a long-form narrative that develops the story.
Done by hand, it's the work of a confident writer with the time to listen back to a recording, structure the case, develop the narrative, and find the broader takeaway. Most companies skip this kind of content because they don't have the time, and end up with marketing pages where a case study could have landed harder.
Contented produces the in-depth study directly from your recording. It includes a fact box, framing, metrics, narrative with attributed quotes, and an analytical closing all drawn from the conversation. The writer's job becomes refining and signing off, not building from scratch.
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How to use an in-depth study template
Record your meeting in the Contented app, pick the in-depth study template, and download a long-form case study within minutes.
1. Record your conversation
Capture the meeting in the Contented app. Great case studies can come from lots of different types of conversations: leadership workshops, customer success reviews, product launch debriefs, founder interviews, post-project reviews, board strategy sessions.
2. Select the in-depth study template
Choose in-depth study from your Contented workspace. It lives in the Marketing module. Contented works through the recording and turns it into a detailed thought-leadership piece.
3. Review and export
Download as PDF or Word. Use it for the company website, customer success collateral, thought-leadership content, sales enablement, or as a flagship piece for trade and industry distribution.
Who uses an in-depth study template?
Anyone responsible for producing long-form content in a business.
A few examples:
- Content marketers producing flagship case studies and customer success stories.
- B2B marketing teams producing in-depth customer stories for enterprise audiences.
- Agencies producing content for clients.
- Industry analysts and consultants writing case-based research and reports.
- PR teams creating media-ready case study content that journalists and trade publications can lift or excerpt.
- Sales enablement teams producing reference case studies to share with prospects.
What's in an in-depth study template?
- Company fact box at the top covering company name, location, and industry.
- Problem, solution, unique-value-proposition framing in the opening section, articulating what was at stake, what was done, and what makes the approach distinctive.
- Impressive metrics block highlighting the headline figures, drawn from the conversation.
- Long-form narrative (typically 1200 to 1800 words) developing the story with subheaded sections, attributed quotes, technical detail, and commercial context.
- Multiple voices represented through attributed quotes from the people involved, drawn directly from the recording.
- Analytical closing section on what the case demonstrates more broadly.
- Export-ready as PDF or Word, suitable for the company website, sales collateral, trade publications, or industry distribution.
FAQs
Yes, on team plans. We build custom templates that match your organisation's existing formats, branding and terminology. Every document Contented produces is then consistent with what your team already uses, regardless of who created it.
Any conversation, anywhere. Contented can record online, in person, even in your car. No meeting bot required. Capture client meetings, strategy sessions, board meetings, HR discussions, interviews, team catch-ups, conference debriefs, even your long solo musings on the beach.
There are 50+ templates across three modules: Meeting insights (meeting minutes, action tables, decision logs, SWOT analyses, risk register), Human-centred (empathy maps, user stories, jobs-to-be-done frameworks), and Marketing (thought leadership articles, case studies, social posts). There are also industry-specific templates for financial services, construction, HR, legal and more. On team plans we can build custom templates formatted to match your firm's existing documents.