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What is a press release template?
A press release is the formal way to put your news into the world. Whether it's a product launch, a leadership change, a strategic partnership, or an internal update the world needs to know about, a press release gives the story structure that newsrooms expect: a strong headline, a dateline, a lead paragraph that covers the essentials, supporting detail, and quotes from the people involved.
If you're not a comms professional, they're tricky to write. Quotes have to sound journalistic rather than corporate, the structure has to follow the inverted pyramid, and the whole thing has to pique interest in busy news inboxes.
Most press releases get written days after the decision was made, which means the momentum and nuance get lost. Contented builds the release directly from your recorded meeting, in the industry-approved format, with quotes finessed and ready to send out in minutes.
How to use a press release template
Record your meeting in the Contented app, select the press release template in your workspace, and download a formatted release within minutes.
1. Record your conversation
Capture the meeting in the Contented app. It's great for noisey events, product launch planning, partnership announcements, workshops, or any session where news worth sharing gets shaped.
2. Select the press release template
Choose press release from the Marketing module in your Contented workspace. Contented structures the conversation into a formal release: headline, dateline, lead paragraph, supporting sections with subheads, attributed quotes, boilerplate, and media contact details. Quotes are refined for clarity and journalistic tone, while keeping the substance of what was said intact.
3. Review and export
Download as PDF or Word within minutes. Send directly to media contacts, distribute through your PR channels, or use it as an internal comms document to brief the wider team.
Who uses a press release template?
Anyone with news to share, externally or internally.
A few examples:
- Internal communications leads briefing staff on major decisions, where a press release format gives the update authority and structure.
- Marketing teams launching new products.
- Healthcare and professional services organisations announcing partnerships, technology rollouts, or international expansion.
- Agencies preparing client announcements.
- Non-profits and community organisations publicising programmes, appointments, or milestones to members and funders.
- Comms and PR teams turning a strategic decision into a release without having to chase executives for approved quotes.
What's in a press release template?
- A clear headline and subheadline capturing the news and the angle, drawn from the recording.
- Dateline and lead paragraph covering the essentials: who, what, when, where, and why it matters.
- Structured body sections with subheads, organised by topic so a journalist or reader can scan the release and pull what they need.
- Attributed quotes refined for journalistic tone, with named speakers and titles, drawn directly from the conversation.
- Supporting detail including figures, timelines, milestones, and named partners or stakeholders.
- Boilerplate "About" section and product detail block, with placeholders for company description and website.
- Media contact block ready to populate.
- Placeholders shown where information wasn't covered in the meeting (last names, titles, venue, website, retail partners, contact details), so the comms lead can see what still needs filling in before the release goes out.
- Export-ready as PDF or Word, formatted for distribution or internal sharing.
FAQs
Yes. The Contented app lets you record any conversation directly from your phone or computer. No bots needed in the meeting. It also works offline, so you can capture meetings in locations without reliable signal and the recording will upload automatically when you're back online.
Yes. We offer discounted pricing for registered non-profits, charities, and community organisations. Get in touch with our team with a bit of detail about your organisation and we'll sort out a plan that works for you.
Any conversation, anywhere. Contented can record online, in person, even in your car. No meeting bot required. Capture client meetings, strategy sessions, board meetings, HR discussions, interviews, team catch-ups, conference debriefs, even your long solo musings on the beach.